So, what is the difference? And why is it important?
There is no unanimous definition of these 2 terms, but we explain it as:
A digital service is continuous delivery of data and content via the internet, across multiple platforms and devices like mobile or web.
A mobile app is the customer tool to “consume” the digital service.
For example: Spotify is a digital service provider that delivers music via the internet. The Spotify mobile app is used by the customers to consume the music on their mobile devices.
Mixing these 2 terms is not an issue in everyday life but it is good to keep in mind that the implementation of a digital service implies a more complex solution, which will inevitably be more costly than development of a mobile app only. Besides, the owner of a digital service has to be prepared to continuously design, develop and improve the service i.e. it is rarely a one-time job.
To be sure about your need, ask yourself:
If answers is Yes, then you are in a need of a digital service and not only a mobile app.
The complexity will be higher but don’t worry, we at Avico can help you in your journey and in making the right choices.